Preferred Hotels & Resorts

Preferred Hotels & Resorts is the world's largest independent hotel brand, representing more than 600 hotels, resorts, residences, and unique hotel groups across 80 countries. Founded in 1968 as a collaborative marketing alliance of 12 luxury hotels, the company connects discerning travelers with independent luxury properties and helps those properties compete against major chains. It is headquartered in Newport Beach, California, and operates under the parent organization Preferred Travel Group.

The portfolio is organised into five global collections of hotels, resorts, residences, and unique hotel groups, each designed around different traveller life and style preferences. Together the collections span 600-plus properties. Supporting this is the Preferred Hotels & Resorts Integrated Quality Assurance Program, a standards programme through which every property in the portfolio is held to defined quality requirements.

The company's stated focus is on helping independent properties retain their unique character and identity while serving travellers seeking singular luxury hospitality experiences. Its work sits across the luxury hospitality, hotels and resorts, residences, and travel and tourism sectors, with a global team supporting member properties worldwide.