Imprint

Imprint is a fintech company founded in 2020 that builds technology for the co-branded credit card market, estimated at $300 billion. Its proprietary platform, Imprint Core, handles underwriting, transaction processing, rewards and marketing for co-branded card programmes, allowing brands to issue credit cards without operating as banks. The engineering work spans credit card infrastructure, underwriting models, transaction processing, loyalty platforms and payments security; the company holds SOC 2 Type 2 and PCI DSS certification.

Imprint designs flexible, digital-first rewards programmes for partner brands. Its partners include Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch and Brooks Brothers, covering retail, e-commerce loyalty and travel. The company reports that partners migrating from legacy issuers have seen 2x higher wallet share, 8x higher customer lifetime value and a 20% increase in spend.

Cardholder numbers have grown 200% year on year. The company has raised over $200 million, most recently a Series D round that valued it at $1.2 billion. Investors include Thrive Capital, Kleiner Perkins, Ribbit Capital and Khosla Ventures.