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GuideWell Mutual Holding Corporation

GuideWell is a $32bn not-for-profit mutual health solutions holding company whose companies, including Florida Blue, cover health insurance, care delivery, health services and healthcare innovation.

GuideWell Mutual Holding Corporation is a not-for-profit mutual health solutions holding company with $32bn in scale, founded in 2014 and built on an 80-year-old health insurance business. Its stated purpose is to help people and communities achieve better health through a family of healthcare companies. The group combines the stability of a long-established insurer with the working practices of a smaller, faster-moving organisation.

The family of companies spans insurance, care delivery and services. Florida Blue is the group's health insurance arm and operates in Florida. GuideWell Emergency Doctors provides emergency medical care, while GuideWell Source delivers health-related services. GuideWell Innovation, the group's innovation-focused unit, develops new models of care and healthcare solutions, working on problems in healthcare innovation, care delivery models and health solutions development alongside like-minded partner organisations.

Technical work at GuideWell sits at the intersection of health insurance, care delivery and product development, with an emphasis on collaboration and applied innovation rather than research for its own sake. The organisation describes itself as mission-driven, with a focus on people and community health outcomes and on meaningful, lasting change in how healthcare is delivered and financed.

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