Geomagical Labs

Geomagical Labs builds AI-powered 3D imagination technology for the home: spatial computing systems that turn physical rooms into intelligent, explorable digital environments. The company's technical work spans computer vision, 3D reconstruction, indoor scene understanding, deep learning, photorealistic augmented reality, 3D graphics and cloud architecture. Its stated aim is powerful technology that stays intuitive, requiring no special hardware beyond a smartphone camera.

The company's principal product is IKEA Kreativ, developed in partnership with IKEA. The product lets customers scan a room with a phone, remove existing furniture, visualise new pieces in place and design spaces with photorealistic accuracy. It is used by tens of millions of customers. Geomagical Labs was acquired by IKEA in 2020 and operates as part of the group while retaining its Palo Alto, California headquarters.

The team is small and specialised, composed of computer vision researchers, graphics engineers and product specialists, with a distributed workforce across multiple geographies. Work is organised around consumer-scale deployment of reconstruction and rendering pipelines in the home design and furnishings retail sector.