Funnel Leasing

Funnel Leasing builds Renter Management Software (RMS) for multifamily operators. Founded in 2011, the company began as an apartment marketing platform and has since evolved into a category of its own, spanning the renter journey from first inquiry through years of renewals. Its unified platform combines an AI-infused CRM, contact centre software, virtual leasing agents, voice AI and automated marketing, with the stated aim of delivering a connected renter experience while allowing operators to run smaller teams at lower cost.

The technical work sits at the intersection of conversational AI and applied machine learning. Engineers work on voice AI capabilities and AI virtual leasing agents that handle parts of the leasing process, alongside an AI-infused CRM and contact centre software built for leasing teams. Marketing automation and data-driven practices imported from other industries form part of the same system. The emphasis is on a single connected platform rather than a set of disconnected point tools.

The company serves the multifamily real estate and property management sectors in the United States. It describes itself as mission-driven, guided by what it calls P.I.N.K. core values, and has founded HOME (Housing Opportunities Made Equal), a 501(c)(3) non-profit focused on housing inequality. One dollar from every completed lease funds HOME initiatives.