Empower

Empower is a financial services company headquartered in the United States, specialising in retirement planning, wealth management, and investment advisory services. The firm administers more than $1.5 trillion in assets and serves over 19 million people, making it the nation's second-largest retirement services provider. Its heritage dates back to 1891, though the company has operated under its current name since 2014.

The company offers a range of products spanning workplace retirement plans - such as 401(k) and 403(b) plans - as well as individual solutions including Individual Retirement Accounts (IRAs), high-yield cash accounts, and managed investment portfolios. Its services are delivered through workplace retirement plans and direct-to-consumer channels.

Empower combines digital-first experiences with personalised guidance to make financial management accessible across different levels of wealth. The firm has received industry awards for its approach, which aims to support Americans through various life milestones.