Direct Supply, Inc.

Direct Supply, Inc. is a technology and procurement firm that serves the senior living sector exclusively. Founded in 1985 and headquartered in Milwaukee, Wisconsin, it describes itself as the largest technology and procurement partner in its market, with platforms powering more than 30,000 senior living buildings across the United States. Its work spans artificial intelligence and machine learning, real-time data analytics, procurement automation, supply chain technology, and building management.

The company's product portfolio includes TELS, a building management platform designed for senior care facilities, and DSSI, a procurement system for purchasing and supply chain management. It also runs an integrated Equipment & Furnishings business and offers procurement automation and services intended to reduce costs for senior living providers. Development work is concentrated at an Innovation & Technology Center in Milwaukee, where teams build new solutions for the sector.

Direct Supply is employee-owned, and states a focus on improving the quality of care and resident well-being while lowering healthcare costs. The company also engages in advocacy on Capitol Hill on behalf of senior living providers. Its technical work is applied to problems in healthcare and care facilities, facilities management, and procurement and supply chain operations.