Deckers Brands

Deckers Brands is a global designer and distributor of footwear, apparel, and accessories, spanning everyday casual lifestyle use and high-performance activities. Founded in 1973 and headquartered in Goleta, California, the company employs over 5,000 people worldwide and is publicly traded on the New York Stock Exchange under the ticker DECK. Its operations are global, with retail, corporate, and distribution centres around the world.

The group operates a multi-brand portfolio built around three flagship names. UGG, which grew from a single iconic sandal, has its own distinct spirit and market position in footwear and apparel. HOKA is focused on high-performance activities. Teva is the third flagship brand, also maintained as a separate proposition within the portfolio. The company develops and nurtures these brands and has a stated practice of seeking out niche brands with a like-minded spirit and heritage.

Deckers works across the footwear, apparel, and accessories categories, covering both casual lifestyle and athletic or high-performance footwear. The company states that its culture is built on the philosophy of "Together, Every Step" and that it values style, comfort, and performance. It has been recognised as a leader in sustainable business practices within the footwear and apparel sector.